A Guide To Marketing In The Cannabis Industry

You may be wondering how to market your cannabis business in California. You should know that cannabis advertising is limited under California law. You need to target 71.6% of your audience who are 21 or older in order to advertise. In this guide, we’ll cover the best ways to market in the cannabis industry. Here are a few ideas for marketing in California. Make sure to include your company name, product name, and website address in all marketing material.

Influencer marketing

When partnering with an influencer, brands must remember that it’s important to maintain a budget for this type of marketing. Cannabis businesses should be sure to never exceed their marketing budget, particularly when working with influencers. Marketing to influencers is an essential part of the influencer marketing process, and they should be approached in the right way. While you can work with both large and small influencers, you should avoid overspending.

In the cannabis industry, influencers fall somewhere between mainstream and niche. Anyone who is knowledgeable about the topic can promote a skincare product made from topical CBD. The end goal is to increase ROI. Brands can work with influencers through a formal agreement. However, brands should be aware that influencers can get banned from social media platforms if they post directly encouraging direct sales. While some marijuana influencers may be willing to promote a skincare product, the ultimate goal is to increase ROI.


Optimizing a website for search queries related to the cannabis industry is a crucial component of Marijuana SEO. Getting ranked highly for related keywords increases the visibility of your website and encourages qualified browsers to visit. Moreover, the process of attracting visitors through search engines helps you build your brand awareness. In this article, we’ll explore a few ways to improve SEO for cannabis industry marketing. Listed below are some tips that will help you get the most out of this industry-specific technique.

Use thoughtful architecture for the website. Content should be carefully planned and grouped based on the topic. Keyword research will be an excellent way to decide which content is most relevant. Another important aspect of SEO for cannabis industry marketing is link building. Link building involves acquiring backlinks that help a website gain authority and trust in the eyes of users. It is crucial to building backlinks because two-thirds of internet users never scroll past the first page of search results.

Vertical business vendors

For those who have not yet entered the cannabis industry, there are many benefits to a vertically integrated cannabis business. Vertical integration allows a business to minimize overhead and changes to their product offerings are faster. However, vertical integration requires a significant amount of capital and can be difficult for smaller businesses. Some businesses may be better served by focusing on one vertical. Others may be better suited to a diversified portfolio.

Security is another essential part of any cannabis business. Many people think of the cannabis industry as cash-heavy, and they may consider it an industry with higher risks of crime. However, the cannabis industry is a viable vertical for many years to come. There is also a sense of purpose in operating in the cannabis industry. With so many people embracing this new industry, security requirements are increasing. The following list outlines a few security-focused vendors in the industry.

Sponsoring events

Whether you are interested in bringing more brand awareness to your business or promoting a new product, there are many benefits to sponsoring events in the cannabis industry. Regardless of your business model, events allow you to reach new customers in an intimate setting, build relationships, and collect leads. If you’re new to the cannabis industry, consider attending events in your local area and at B2B mixers to get a feel for how the industry works. Sponsorship prices typically range from $500 to $11,000 for a full-blown event.

Although marijuana has become widely accepted and legal, cannabis companies are often constrained when it comes to advertising. This limits their access to mass media spots, but many have gotten creative with their marketing strategies. Sponsoring events is an effective way to raise brand awareness and connect with the community. However, choosing which events to sponsor can be a daunting task. Here are some tips to keep in mind when choosing the right events. Once you have chosen the right event to sponsor, the next step is to decide what type of event to attend and how to promote it.